Nov 26, 2020
Thanksgiving Movies for Anyone Missing Their Dysfunctional Family
Thanksgiving brings people together who are normally apart, creating all the necessary ingredients for the perfect family drama film.
Nov 23, 2020
20 Years Later, Does Battle Royale Still Hold Up?
While Battle Royale is credited as one of the most controversial films ever made, it’s also one of the most thoughtful.
Oct 29, 2020
Why Return to Oz Is Terrifying
In 1985, Disney released a sequel to classic children’s film The Wizard of Oz but the dark fantasy continuation was much too scary for kids.
Oct 03, 2020
Treading Shallow Water: Looking Back at the Jaws Quadrilogy
Over the past 45 years, the Jaws franchise has produced one of the best — and two of the absolute worst — movies ever made.
Aug 29, 2019
From Astral Chain To Zetman: The Story Of Masakazu Katsura
Although he’s a famous manga artist in Japan, there’s a good chance you’ve probably never heard of Masakazu Katsura. He’s the character designer for Astral Chain, the latest action title from PlatinumGames.
July 19, 2019
A Quick Look at Maya Deren’s Meshes of the Afternoon
Meshes of the Afternoon (1943) beings with an arm dropping a single flower on the ground. A woman follows a hooded figure with a mirror face. She drops a key, which later turns into a knife.
July 17, 2019
A24 Announces Billboard Screening Series: Public Access
Marshall McLuhan famously coined the phrase “the medium is the message.” At its most basic interpretation, it argues that what is being communicated is less important than how it’s being communicated.
Institute of Personal Trainers
July 3, 2019
Why Personal Trainers Should Pump Up Their Advertising ROI with Billboards
Personal trainers have a ton of options to choose from when deciding how to advertise their services. Billboards and other outdoor advertising formats are often associated with huge businesses and corporations, but they are also a powerful tool for smaller businesses.
BillboardsIn Landing Pages
June 5, 2019
Example Page: Billboards in Toledo
Managed team of 2-5 SEO copywriters to produce custom content for over 4,800 individual landing pages. 1,000 most high-value landing pages ALL fall within top 3 search results for targeted keywords. 90% ranked #1 for targeted keywords.
May 2, 2019
The Catharsis of the Void in Anime Horror, ‘Vampire Princess Miyu’
The anime horror television series, Vampire Princess Miyu, turns 22 this year. It’s a weird anniversary to note, but appropriate for a series that didn’t get a 10th or 20th-year celebration.
Feb 7, 2019
Why Quick Serves Should Invest in Out-of-Home Advertising
In today’s world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its convergence with newer technologies.
Dec 7, 2018
Spotify Offers “Share on a Billboard” Button to Premium Users
At the beginning of each December, music streaming giant Spotify offers users a year-end analysis of their listening habits, called Spotify Wrapped.
St. Louis Ad Club
Nov 16, 2018
Why Does Controversy Cause Social Lift?
A billboard which appeared to equate Donald Trump to Jesus was put up last weekend in St. Louis, Missouri. The ad (pictured above) featured a picture of Trump with a partial quote from John 1:14, “the word became flesh…” The right-hand corner of the billboard is decorated with a cross, an American flag, and the phrase, “make the gospel great again.”
Nov 12, 2018
Guidelines For Cannabis Billboard Design
While most digital platforms still prohibit marijuana ads, billboards and other outdoor ad formats have embraced the growing cannabis industry. The high impact, low cost and relaxed regulatory environment mean billboards will continue to be a top advertising option for marijuana-related businesses well into the future.
Oct 16, 2018
New Audience Data and Systems will Aid OOH Planning
COMMB has hired DOmedia, a leading technology company, to develop new software that will be used to manage OOH audience data and provide a new analytics suite for agency, advertiser and OOH company members.
Chicago Design Museum
Oct 14, 2018
Art Eats Art
There has always been a thin line between art and advertisement. This line is perhaps at its thinnest when the medium used is a billboard. What are billboards if not giant pieces of art?
Sep 24, 2018
What’s the Deal with Cryptic Band Billboards?
This year, we’ve seen bands like Twenty-One Pilots and Aphex Twin announce their latest releases through the use of cryptic outdoor ads. This type of advertising for musical groups is nothing new. Many use cryptic outdoor advertising when they drop a new album or want to make an announcement.
Sep 11, 2018
Is Marijuana Advertising Going Mainstream?
Last month, Constellation Brands Inc. announced an investment of nearly $4 billion into Canadian marijuana grower Canopy Growth Corporation, the largest publicly traded marijuana company.
Sep 4, 2018
The Changing Face of Issue Advocacy Ad Formats
The way issue advocacy ad formats are being delivered is changing. We’re seeing an explosion of nonprofit organizations buying billboards to incite activism or bring awareness.
Home Business Magazine
Aug 21, 2018
Why Billboards Should Be a No-Brainer for Your Small Business
Small businesses today have a myriad of options when it comes to advertising. While billboards are often associated with big brands and big business, they are actually a very powerful tool for small businesses.
Aug 16, 2018
Programmatic: From High Tech to Highway
The outdoor advertising industry continues to inch closer and closer to programmatic, but can we ever really expect to see programmatic outdoor advertising in rural areas?
July 25, 2018
Legal Marijuana Sparks Explosion in Billboard Ads
Marijuana is a big business. It is now recreationally legal in nine states and medicinally in thirty. It’s estimated that it will be a $21 billion industry by 2021. This is good news for the out-of-home industry.
Feb 2, 2018
2018 Out-Of-Home Media Badass Awards
Aside from creating the awards and writing the blog post, I also ran a successful campaign on twitter with the following results:
Oct 24, 2017
The Future of OOH: What ‘Blade Runner 2049’ Gets Right and Wrong
Based on the novel Do Androids Dream of Electric Sheep? by Philip K. Dick, the original Blade Runner film was released in 1982. This existential neo-noir film was set in dystopian Los Angeles in the year 2019.